Premier League club Manchester United has increased the price of its season tickets following 11 consecutive seasons of frozen ticket pricing.
The club said that it was due to the “escalating cost of match day delivery” and the price of adult season tickets is set to increase by 5% per match. Executive club members will also see an average price rise of 5% next season.
Manchester United said that the cost of delivering matches has increased by 40% over the past five years, and 11% in the last year alone.
The deadline to renew for existing season ticket-holders and executive club members is 18:00 BST on May 5.
Following a successful trial this season – which has halved the number of tickets not being used – the minimum usage for Premier League matches will be increased to 75% next season.
Forwarding a ticket to an official member, using the club’s buy-back scheme, or donating the cost of a ticket to the Manchester United Foundation will still count as usage. It is estimated that more than £500,000 (€570,000/$604,000) will be raised through this donation option by the end of the current season.
The club will continue to freeze the price of under-16s and youth season tickets in dedicated family areas. Prices for under-16s will remain at £10 per game in these areas and all under-16s will retain the 50% discount across United’s Old Trafford stadium.
Current over-65s season ticket-holders will continue to enjoy the 50% discount that is already in place, and fans that are set to move into this category over the course of next season will receive a 25% discount in all areas of the ground. Additionally, over-65s ticket-holders will no longer need to personally use their ticket for 50% of home Premier League games.
Manchester United said that it worked closely with its Fans’ Advisory Board and Fans’ Forum to listen to supporters before making decisions on ticketing.
In January, the club also announced the removal of executive seats from the Stretford End for the 2024-2025 season to provide more general admission availability.