Motorpoint Arena Nottingham has appointed Ticketek as its ticketing, marketing and data analytics partner.
TEG announced today (Tuesday) that Ticketek has signed a deal with the venue for the supply, installation and support of ticketing systems and services.
Ticketek will deliver a full-service solution that will utilise the knowledge and relationships of Motorpoint Arena Nottingham’s existing ticketing and customer services teams. The live event ticketing, data and analytics company will also provide its ticketing technology, CRM, marketing and analytics platform, which will be supported by Ticketek’s local client service, technical ops and engineering teams.
Geoff Jones, chief executive of TEG, the parent company of Ticketek, said: “We are thrilled to be partnering with the Motorpoint Arena team who share our belief that ticketing solutions must offer far more than just a transactional capability.
“I want to commend and congratulate Ticketek’s Managing Director Cameron Hoy who has led this process, as well as the UK team under Danny Hannaford on adopting a true partnership approach with the Motorpoint Arena team.”
Hoy added: “We look forward to working with the team in Nottingham to transform the ticket purchasing experience for fans, at one of the UK’s most popular venues. This is a true partnership across the full breadth of Ticketek’s capabilities including advanced e-commerce tools, integrated digital marketing, CRM and data analytics.”
Motorpoint Arena Nottingham holds more than 150 events per year and boasts a capacity of over 10,000.
“We are excited to be transforming our ticketing experience for audiences with a platform that extends beyond ticketing into data, analytics and marketing,” said Motorpoint Arena Nottingham CEO Martin Ingham. “It is crucial for the promoters that bring their events to us that we discover and convert every possible ticket sales opportunity.
“We have built a strong database of local and regional customers through our in-house ticketing operations over the past 11 years, but we believe that Ticketek’s incredible technology and data analytics platform will now enable us to market more effectively to our vast range of existing and potential customers and also offer them a world-class ticketing experience.”
He added: “Ticketek has been very innovative in their design of the hybrid ticketing partnership that we have agreed which means that both parties bring their own extensive skills, experience and knowledge to the table. Promoters will continue to get world-class service from our renowned box office team who remain in situ and our customers get an advanced ticketing solution and great customer service delivered both in call centres and on site in person.”