Major events bring sell-outs and tourism highs for Adelaide

Featured image credit: Finn on Unsplash

Adelaide (pictured) is set to celebrate a busy April with tickets to major events selling out and hotel bookings hitting new highs. 

The Australian city is set to welcome capacity crowds for the opening match of the inaugural Australian Football League (AFL) Gather Round, with the number of sold-out matches reaching four out of nine.

New tourism data revealed by the Government of South Australia shows that forward hotel bookings have reached an all-time high for football, with the Saturday of the AFL Gather Round hitting the best 53-day outlook for any event on record. Some 80% of hotel rooms have already been booked up.

LIV Golf also recently released its next ticket allocation for the country’s first series tournament, with hospitality experiences for the event already on sale.

LIV Golf Adelaide has also provided a boost to hotel room bookings, with more than double the number of rooms sold for the Saturday of the tournament compared to the same time last year.

With just under 50 days to go until the inaugural AFL Gather Round, 80% of Adelaide’s 10,255 hotel rooms available have been booked. With less than 60 days to go until LIV Golf Adelaide, 55% of Adelaide hotel rooms are already booked out.

Adelaide Crows vs Carlton on April 13 at Adelaide Oval has sold out, while Brisbane vs North Melbourne on April 15 at Adelaide Hills also sold out. The double header of Essendon vs Melbourne and Port Adelaide vs Western Bulldogs on April 15 at Adelaide Oval is also sold out.

Zoe Bettison, Minister for Tourism and Multicultural Affairs, said: “There’s been an incredible response to our state’s two new major events, with tickets selling out almost as quickly as they’re released.

“Hosting two Australian firsts – the first AFL Gather Round to ever be held and the first LIV Golf tournament to our nation’s shores – it is no wonder Adelaide hotel rooms are fast booking up.

“This is exactly why we invest in new and exciting major events, which bring tens of thousands of visitors from interstate and overseas and help drive the recovery of our state’s economy.”

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