The Atlantic Coast Conference (ACC) has partnered with Elevate Sports Ventures to aid the league with business intelligence and analytics, revenue optimisation, ticket and experiential ticket package strategy, and sales and distribution.
The partnership will also aim to advance the fan experience for the collegiate athletic conference.
Elevate Sports Ventures’ Dynamic Pricing Partners will work with the ACC to create efficiencies in ticket pricing, scaling, sales and distribution. Dynamic Pricing Partners will also become the league’s preferred secondary ticket market reseller.
Elevate also conducted a study during the 2023 Ally ACC Women’s Basketball Tournament earlier this month, and will conduct a further study during the 2023 New York Life ACC men’s Basketball Tournament from March 7-11. The goal is to optimise fan experience, create high-end and experiential ticket packages and maximise ticket revenue streams.
The two-part study will utilise fan-driven data including surveys and focus groups to create the 2024 tournament ticketing and marketing strategy.
ACC commissioner Jim Phillips said: “We look forward to our ongoing relationship with Elevate Sports Ventures as we continue the conference’s prioritisation surrounding business innovation and revenue generation.
“Elevate, powered by its analytics, brings a wealth of experience in business intelligence and technology that will only further enhance our future ticketing strategies.”
Jonathan Marks, chief executive of Dynamic Pricing Partners, added: “Through this new multi-year partnership, Elevate Sports Ventures is proud to play an integral role in supporting the ACC as it crafts and executes its vision for the future of fan experience across the Conference and its member schools.
“In a partnership beyond solely ticketing, Elevate Marketplace and Insights looks forward to delivering on our shared vision of growth by optimising revenue, maximising fan experience, and creating new and unique ticket and experiential packages for the ACC basketball tournaments and football championship game. This relationship strengthens our ability to drive revenue and impact for the more than 75 NCAA universities with whom we currently partner.”