Ad.Ventures, a collective of over 120 independent venues and festivals across the US, has launched a new programme with Web3 credentialing platform, Dentity.
The new partnership will see Ad.Venture venues and festivals utilise Dentity’s Web3 platform to create new experiences for fans.
Ad.Ventures was formed by the founding organisers of the National Independent Venue Association (NIVA), which was behind the ‘Save our Stages’ movement in 2020 in response to COVID-induced shutdowns.
Ian Fine, vice-president of partnerships for Ad.Ventures, said: “Our growing network of independent venues handles a volume of more than $100m (£82m/€93m) in ticket sales each year and services more than 10 million customers across thousands of events.
“Dentity’s Web3 credentialing platform provides venue operators with new technology to improve how they produce their events, whether through the lens of consumer data privacy or by implementing sophisticated, sponsored digital loyalty passes, VIP experiences on-site, exclusive offerings, and content. Our goal is to redefine what a ticket provides before, during, and after an event.”
Jeffrey Schwartz, founder and chief executive of Dentity, said: “Dentity’s Web3 credentials platform redefines ticketing and creates new opportunities for fans, venues, and artists. Our unveil at SXSW is the first of (our plans) to impact the event experience and redefine access management. Thousands of ticket holders have already downloaded their Web3 credentials alongside their Apple and Google wallet passes and are experiencing the benefits of Dentity’s platform in Austin today.”