Eventim, Mammoth and AG Entertainment Touring create joint venture

Featured image credit: Colin Lloyd on Unsplash

Ticketing and live entertainment company CTS Eventim, along with US promoters Mammoth and AG Entertainment Touring, have created a joint venture. 

Eventim, Mammoth and AG Entertainment Touring hope the partnership will strengthen their positions within the global touring market, and help with signing major acts for US and global tours.

Mammoth was founded by Jeff Fortier and Josh Hunt, with a focus on booking, promoting and the production of events across the US. Through the partnership, Eventim will enable access to its Eventim Live network as well as its portfolio of products around live events and ticketing.

The addition of Mammoth and AG Entertainment Touring has helped to expand the Eventim Live network to 38 promoters, which are active around the globe. The partnerships will also see Eventim strengthen the position of its network in the US.

“North America is the largest market in the world for live entertainment and ticketing,” said Klaus-Peter Schulenberg, chief executive of CTS Eventim. “Expanding our presence in the US market is an essential part of our global expansion strategy. We are looking forward to working with the teams at Mammoth and AG to bring exciting tours to fans in the US and around the world.”

Hunt added: “We have really enjoyed getting to know Klaus-Peter, Frithjof and others on the CTS Eventim team. We’re very excited to further build our connections in their network and continue expanding our touring footprint together with CTS Eventim, AG and all of our co-promoters, friends and partners across the globe. Mammoth was built on mutually beneficial partnerships with our friends, these latest steps with AG and CTS Eventim are a continuation of that philosophy.”

CTS Eventim will hold the majority in the new venture and fully consolidate its financials according to IFRS (International Financial Reporting Standards).

James Crawford, co-owner of AG Entertainment Touring, said: “This global partnership with CTS Eventim and Mammoth is an exciting opportunity for AG. Being a part of this collaboration is sure to bring noticeable touring growth to everyone involved and we’re thrilled to be a part of the team.”

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