Super League Triathlon taps Seat Unique for hospitality experiences

Featured image credit: Gentrit Sylejmani on Unsplash

Super League Triathlon (SLT) has opted to partner with Seat Unique to deliver its hospitality experiences for its Arena Games Triathlon and Championship Series events. 

The partnership precedes the Grand Final of Arena Games Triathlon powered by Zwift at the Aquatic Centre, located at the Queen Elizabeth Olympic Park in London on April 8. Triathlon’s esports World Champions are set to be crowned at this event.

Hospitality will include exclusive access to the pool deck along with complimentary food and drinks.

Seat Unique is a premium ticketing marketplace where fans are able to purchase premium tickets and hospitality packages for live sport, music and cultural events. Fans will be able to purchase SLT hospitality packages from March 23.

Jo Sinclair, SLT’s chief commercial and marketing officer, said: “As we look to grow our hospitality offering at Super League Triathlon, there is no better partner than Seat Unique – who are well established in the entertainment and sporting worlds – to help deliver new audiences to the event, while appealing to traditional triathlon fans who can enjoy exclusive access to watching their heroes in ways the sport has never seen before.

“We have some hugely exciting plans for our hospitality experiences beginning with a one-of-a-kind opportunity to watch the Arena Games Triathlon final from the pool deck as the athletes race just meters away.”

Robin Sherry, chief executive and founder of Seat Unique, added: “We are delighted to announce our first Olympic sports partnership with Super League Triathlon – the world’s leading swim-bike-run series. Our goal is to make premium sporting experiences more accessible worldwide, and we are thrilled to extend this access to Olympic sports fans, providing them with the best possible vantage points to witness the world’s top athletes in action.

“Through this partnership, fans now have greater access to a range of hospitality packages for SLT events than ever before. We are excited to see SLT fans using our technology to enjoy the fantastic hospitality experiences available.”