English Premier League club Nottingham Forest has increased its season ticket renewal prices for the 2023-24 season.
Adult season cards will begin at £465 (€530/$570) which equates to £24.47 per match, based on 19 Premier League home games. The most expensive season ticket will be capped at £660.
Those aged between 12 and 19 will face costs of £190, and season cards for children between the ages of four and 11 will start from £90. Existing season ticket-holders will be able to renew their season cards from today (Friday) online, and will be able to so over the phone, online and in person at the ticket office from Friday April 14.
The club said that it had consulted with the Nottingham Forest Supporters’ Trust over raising the ticket prices, but that it was unable to satisfy all of the Trust’s recommendations.
Chairman Nicholas Randall KC said: “We recognise the incredible support that Season Card holders have provided to us since our arrival at the Club in 2017 and that this support was maintained in the difficult times just as much as in the good.
“It has always been a goal of the owners and board to maintain ticket prices at affordable levels. I believe that our historic pricing record, which has often involved price reductions, the creation of cheaper tickets for particular categories or the freezing of prices, has reflected this commitment. We have now had the opportunity to conduct our annual pricing review. After detailed consideration of all relevant factors we believe that we have struck the right balance in the proposed pricing structure and a simplification of pricing bands.”
Randall added: “Our magnificent fans are the beating heart of this famous football club and we fully appreciate and respect that in this challenging economic climate some supporters will be facing particularly tough spending decisions. This is why we have tried to keep our prices as low as possible, undercutting the majority of our competitors in the league.”