The Tennessee Titans National Football League (NFL) team has opted to partner with ticketing platform SeatGeek for all home games, concerts and events at Nissan Stadium (pictured), after previously using Ticketmaster.
The new deal is SeatGeek’s sixth in the NFL, with the platform set to become the Titans’ official ticketing partner from the 2023 season onwards. It will power other events and live music performances at the 69,143-capacity Nissan Stadium, excluding any events already on sale prior to April 1, 2023.
SeatGeek’s backend technology platform, Unify, will also be utilised by the Titans and venue staff to manage sales and inventory.
The Titans’ chief revenue officer Adam Nuse said: “We’re in the business of making memories, and live events have an incredible capacity to bring people together and mark those special moments in time.
“When looking for a new ticketing partner, we knew we needed a like-minded team that looked beyond the technology of today – a partner that could evolve alongside us, creating innovative products for today’s fans, but also for generations to come. We are confident SeatGeek will provide our fans with a superior live event experience that perfectly exemplifies the spirit of Tennessee.”
Fans will be able to utilise SeatGeek’s Deal Score algorithm through the app to browse the best priced tickets, with the Titans also able to communicate attendees and make stadium entry faster and more convenient with digital scanning.
Danielle du Toit, president at SeatGeek, added: “Nashville is an extraordinary place, filled with some of the country’s most passionate sports and music fans, and we’re thrilled to be part of that culture.
“The Titans and venue staff at Nissan Stadium are looking years into the future, implementing state-of-the-art technology that will impact the live event experience for today’s fans and the fans of tomorrow. With our comprehensive customer database and fan-first features, we’re excited to help the Titans usher in the next generation of football fanatics and concert-goers, exceeding the expectations of fans stepping off Broadway and into the stadium.”
Kansas City Current recently extended its partnership with SeatGeek, which will power ticketing at the first stadium purpose-built for a National Women’s Soccer League (NWSL) side.