First immersive experience announced for MSG Entertainment’s Las Vegas Sphere

Featured Image: MSG Entertainment

Madison Square Garden Entertainment Corp (MSG Entertainment) has announced ‘Sphere Experiences’, a core content category that will feature at the venue, which is set to open in Las Vegas later this year.

Sphere Experiences’ first immersive production will be called ‘Postcard From Earth’. All experiences, including this first production, will utilise the venue’s industry-leading technology. This includes an LED display inside the main venue bowl that wraps up, over and around the audience. According to MSG, the 16k by 16k screen is the highest resolution LED screen globally. 

Sphere Immersive Sound will deliver crystal-clear audio and utilises a number of technologies including beamforming – this enables audio to be directed to specific locations at a volume that remains consistent from point of origin to destination. 

This system will allow multiple forms of content to be delivered simultaneously, meaning two people sitting in different areas can hear different things. This can be used for different languages or instruments. Sphere’s audio system will also allow sound designers to create a virtual point of origin and place it in a precise location, meaning audio can be directed at a listener to recreate acts such as ‘whispering’.

Sphere will also feature multi-sensory 4D technologies that enhance the storytelling experience, including 10,000 immersive seats with an infrasound haptic system that will use deep vibrations. The experience will also feature changing environmental effects from differing the temperature of the room or infusing a scent. 

Tickets for ‘Postcard from Earth’ went on sale yesterday (Wednesday). 

James Dolan, executive chairman chief executive, MSG Entertainment, said: “We are redefining the future of entertainment through Sphere. Sphere provides a new medium for directors, artists, and brands to create experiences that cannot be seen or told anywhere else, and Sphere Experiences are just one of the ways we will use the venue’s technologies to engage the senses and transport audiences to places both real and imagined. 

“’Postcard from Earth’ will set a new bar for multi-sensory storytelling possibilities, and we look forward to having audiences experience it at Sphere this fall.”

The original immersive experience will be the result of a collaboration between Sphere’s in-house creative and production studio Sphere Studios, and a number of other creatives and designers.

Production of ‘Postcard from Earth’ is currently underway and will debut at Sphere at The Venetian in October.