CTS Eventim, a provider of ticketing services and live entertainment, has founded Edge (Entertainment Digital), a paid media agency that specialises in the entertainment market.
Edge will have the ability to place targeted content on relevant portals outside of Eventim’s own platforms, which will enhance the entertainment company’s portfolio of services. Edge’s own services will include advice and strategies for digital campaigns as well as practical delivery, management and optimisation.
The new media agency will also help promoters, artists and managers to create effective paid media campaigns across platforms such as Facebook, Instagram, Google, YouTube and TikTok.
Edge will help to establish brands in a relevant entertainment setting, alongside the focus on marketing and ticket sales for live events.
Frederik Landwehr has been appointed as the chief operating officer of the new enterprise. Landwehr has joined from Universal Music Group, where he was head of digital advertising.
In his new role, Landwehr will be responsible for the implementation of all digital paid media campaigns and for media strategy consultancy for labels, brands and artists.
“Our unique offering in the paid media market gives advertisers access to new customers in an appealing environment and creates real added value,” said Landwehr. “And because all the latest media trends and developments are an everyday part of our business, we always have our finger on the pulse.”
Dr Frithjof Pils, managing director of Edge, added: “Ultimately, we want to be measured by our performance. And the first 100 campaigns show that we can deliver a substantial return on ad spend.”
Edge is also aiming to break into further markets including cinema marketing.