Live Nation has launched a new music-led destination experience company, Vibee, which will build trips for music fans to travel across the globe.
Vibee has partnerships in place with live event and festival producers such as Insomniac, C3 Presents and Country Nation, as well as other Live Nation festival properties. The company is aiming to create a range of opportunities that are both cross-generational and genre-diverse, including multi-day events, activations on land and sea, and bespoke festival and residency packages.
Harvey Cohen, president of Vibee, said: “Vibee was founded to build indelible memories between fans and their favourite artists in a new way. We are poised to deliver a range of once-in-a-lifetime destination experiences for every type of fan in vibrant locations all over the world.”
Vibee will focus on three key pillars including curated experiences, festival integrations and Las Vegas residences. The company will offer curated destination experiences in locations such as the Bahamas, Mexico and more. Vibee’s partnership with Insomniac will also help to produce these experiences and festival integrations.
Other offerings include EDSea, a premium cruise and music festival experience based on the electronic dance music festival, Electric Daisy Carnival (EDC), as well as Hotel EDC, a Resorts World takeover during the 2023 flagship Electric Daisy Carnival in Las Vegas.
Vibee will host exclusive Vibee Hotel Experiences at a number of festivals including Lollapalooza, ACL Festivals and others, which will include accommodation and VIP treatment with limited edition merchandise, gift bags, on-site experience concierge and more. Platinum Package bundles will also include a backstage tour with photo opportunities.
The company will create unique packages to enhance the fan experience of travelling to Las Vegas for residencies. These offerings will include concierge services, VIP access and exclusive fan opportunities.
In the coming months, Vibee will launch curated experiences including a top to the Bahamas, a four-day Cabo adventure with DJs and a bespoke country music weekend in Nashville.