Featured Image: Dorel Gnatiuc on Unsplash
Live-stream concert platform Mandolin closed down last week, after thriving during the COVID-19 pandemic, which saw a halt on live touring and concerts.
The platform was launched on June 1, 2020, a few months into the pandemic and was later named the best streaming platform at the 2021 Pollstar Awards.
In a statement, Mandolin said: “Sadly, as of Monday April 17th, 2023, Mandolin will no longer be offering the digital fan experiences you’ve come to love. We’d like to sincerely thank every fan that supported their favourite artist’s livestream, digital meet & greet and fan page on our platform; doing so helped create a more authentic ecosystem for fans and artists alike.
“While Mandolin can no longer be the platform to support these special kinds of experiences, we sincerely believe in the power of fans to uplift the entire music community for the better.
“We know you came here for a livestream, but please consider redirecting the money and attention you would have paid to see a stream here to buying your favourite artist’s latest vinyl, merch or tour ticket on their channels of choice.”
Mandolin also tested a number of ways to maintain the concert streaming boom, through launches including ticket sales, meet-and-greets, after-party add-ons to shows, ordering food and merch online and replays of shows that were filmed live.
The mobile app experience was utilised by a number of live concerts including the 2021 Telluride Bluegrass Festival and Lil Wayne’s Uproar Hip-Hop Festival.
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