Featured Image: Josh Durham on Unsplash
Tixr, a primary ticketing and event commerce marketplace, recently unveiled UX3, the third version of its fan-facing user interface.
Fans can purchase a range of offerings, in advance and onsite, including admission tickets, hotel packages, parking, food and beverage, hospitality and more.
Tixr co-founder and chief executive Robert Davari said: “From music festivals to sporting events, the offerings around live experiences are becoming more complex. We saw the need to develop a commerce experience that looks nothing like traditional ticketing that can support an almost limitless suite of offerings. Fans should be able to experience and purchase whatever they want, in advance or onsite, with just a few clicks on their phone or computer.”
The UX3 update also offers Tixr partners more options to structure and white-label the look-and-feel of their event pages, complete with immersive-full screen product details and strong filtering capability.
One of the first partners to leverage the UX3 update is Splash House, the Palm Springs destination festival series.
Splash House offers “thousands of hotel packages, GA and VIP passes, After Hours tickets, and table reservations, across multiple weekends,” said Splash House founder and producer Tyler McLean. “Ticketing these complex layers in a seamless purchase experience for our fans has been a challenge until we saw Tixr. The platform has delivered in every way, our brand shined, and we couldn’t be happier.”
Nate Liberman, Tixr vice-president of sports and partnerships, added: “UX3 is just the beginning of our mission to transform event commerce in the sports industry. Over the last decade sports properties have morphed into larger platform businesses that connect a multitude of experiences and commerce.
“The live event experience is just one component of a larger commercial business that incorporates content, retail, hospitality, entertainment districts and brand partnerships. UX3 is a big step forward in how Tixr can begin to stitch all these commercial opportunities together and power the modern sports property.”
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