People: LiveCo, SEE Global and more

We round up the latest movements from the ticketing sector and associated industries…

Steve Tadlock has been named senior vice-president of venue relations by LiveCo, the private equity-backed entertainment company led by Brian Becker.

Tadlock joins LiveCo from ASM Global, where he was most recently General Manager of Pechanga Arena in San Diego. In his new position, Tadlock will manage facility relationships, content backed-booking deals, and drive LiveCo’s growth in the industry.

“Steve is the embodiment of what we stand for at LiveCo: he is fiercely hardworking, result-driven, and a natural leader,” said Brian Becker, chief executive of LiveCo. “With him at the helm of venue relations, LiveCo is poised for continued success in the live entertainment industry, and we are confident he will help us continue our strong momentum.”

Meanwhile, Mark Dinerstein has been promoted from executive vice-president (operations & strategy) to president of LiveCo’s newly formed corporate development group. Dinerstein is an original member of the LiveCo team, playing an instrumental role in the company’s inception in 2021 and official launch in early 2023.

Aberdeen Performing Arts’ Board has appointed Sharon Burgess as its new chief executive.

Burgess was most recently chief executive of ARTRAGE, a non-for-profit cultural organisation based in Perth, Western Australia. She was previously managing director of Assembly, one of the largest and oldest multi-venue producers at Edinburgh Festival Fringe, and was a board member of the Edinburgh Fringe Society.

Burgess said: “It is an incredible opportunity to work with such a talented and passionate team, and to continue the outstanding work they do in enriching the cultural landscape of Aberdeen and the North East. I look forward to working with the team to build on the legacy of Aberdeen Performing Arts, and continue to create unforgettable experiences, while fostering a culture of sustainability, resilience, and inclusivity.”

Jessica Hird has become the new marketing director at Los Angeles-headquartered SEE Global Entertainment.

Hird’s previous roles include director of marketing at The Shakespeare Center of Los Angeles and marketing manager at Ticketmaster Entertainment.

The themed entertainment production group’s current touring exhibitions include Michelangelo’s Sistine Chapel, Louvre Fantastique and Museum of Failure –

Shay Given, the former Newcastle United and Ireland international goalkeeper, has become Champions Travel’s first-ever brand ambassador.

Given will help promote Ireland-based Champions Travel globally, with the company now an official hospitality agent for Newcastle as well as clubs such as Manchester City, Liverpool, Barcelona and Atletico Madrid.

Champions Travel owner Kevin Ward said: “We are delighted to have Shay Given join Champions Travel as our first ever brand ambassador.”

Do you have news of an appointment that we should know about? Get in touch by emailing and we’ll include it in our next round-up.

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