Houston Astros to reward season ticket-holder loyalty with partnership

Featured Image: Daniel Lee on Unsplash

The Houston Astros Major League Baseball (MLB) team has partnered with loyalty and fan engagement platform, PointsVille, to reward season ticket-holders for their support.

PointsVille’s platform enriches fan and visitors experiences through its immersive loyalty wallet, augmented reality (AR) experiences, rewards and loyalty management system.

The partnership will help Astros season ticket-holders to earn, track and redeem loyalty points through the MLB’s Ballpark App, and gain access to memorabilia, exclusive events and more. 

PJ Keene, Houston Astros vice-president of ticket sales and service, said: “Here in Houston, we always look for ways to continue to add value to our season ticket-holders and their experience. 

“We know that Astros season ticket-holders are the most loyal in MLB and we chose PointsVille as our season ticket-holder loyalty partner because they have a strong team and the right framework to support us in providing that championship experience to all of our season ticket-holders.”

Gabor Gurbacs, founder and chief executive of PointsVille, added: “PointsVille evolves the way sports venues, sponsors and technology companies interact with fans, users, sponsors and venues. 

“As a loyalty partner to MLB teams and 100+ leading brands, we are especially excited to onboard the World Champion Houston Astros into our ecosystem as we continue to bring value to teams, fans and sponsors.”