Opry Entertainment Group expands partnership with AXS

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Opry Entertainment Group (OEG) and ticketing platform AXS have expanded an existing relationship to include ticketing services for the OEG-owned and operated venues ACL Live (at The Moody Theater) and 3TEN ACL Live, in Austin, Texas.

OEG will implement the full suite of AXS solutions at the two venues, bringing them in-line with the experience already utilised by the Grand Ole Opry and Ryman Auditorium, as well as OEG’s Ole Red properties. 

ACL Live is a 2,750-seat venue and hosts the Austin City Limits music television programme; AXS has provided ticketing services for the event for the past decade. 3TEN is a smaller, 350-seat sister room, which has been designed for intimate shows from international artists, and as a stage for emerging acts and local talent. 

The two venues will adopt AXS Apex, which will provide live event producers with the ability to easily manage and customise distribution and pricing. 

Pete Weien, executive vice-president and chief operating officer for Opry Entertainment Group, said: “We are pleased to bring our partner, AXS, to the ACL Live venues. Their top-tier technology and support will help OEG continue to deliver amazing fan experiences and streamline all of our brands on one ticketing platform.”

Bryan Perez, president and chief executive of AXS, added: “We are honoured to expand our partnership with Opry Entertainment Group to bring our latest solutions to the venues and fans of Austin. ACL Live is one of the most iconic music venues in the world and perfectly positioned to harness the sophistication of our capabilities in a competitive music landscape.”