SeatGeek signs up third tennis partner

Featured Image: Courtesy of SeatGeek

Tennis in the Land, a women’s tennis event in Cleveland, Ohio, has named SeatGeek as the ticketing partner for a new tennis-specific venue, Topnotch Stadium.

The new temporary venue will host over 30 Women’s Tennis Association (WTA) matches as part of the summer’s event, which will be held between August 19-26 at the Nautica Waterfront District. 

Topnotch Stadium will welcome more than 20,000 fans during the tournament, with tickets going on sale earlier this week. Tournament organisers will be able to use SeatGeek’s backend technology solution Unify, to sell tickets across SeatGeek’s website and mobile app. 

Jeff Ianello, executive vice-president of client partnerships at SeatGeek, said: “We’re going to take the same best practices and passion for providing exceptional fan experiences we’ve developed with the Cavs and parlay that directly with our work with Topnotch and Tennis in the Land. 

“Topnotch and REG have made Tennis in the Land one of the marquee summer events in Cleveland, and we’ll look to build on their momentum and create an even better matchday experience for years to come.”

Tournament director Kyle Ross added: “This new stadium and SeatGeek partnership provide a great opportunity to take our event to the next level and continue the journey of professional tennis here in Cleveland. The exciting transition offers so much more for fans, players, and the long-term development of one of Cleveland’s marquee summer sporting events.”

The custom tennis-specific temporary stadium will be designed and built by Production Management One, and will have a capacity of roughly 2,000. The new stadium will offer five new suites and courtside boxes within the first three rows of the court. 

Ross said: “During the first days of the tournament when there’s simultaneous play on all three match courts, there will be an incredible amount of WTA action happening all in close proximity for fans to watch all on a single ticket.”

WTA chairman and chief executive Steve Simon said: “Tennis in the Land has provided a fantastic player and fan experience since being welcomed to the Hologic WTA Tour in 2021. The 2023 edition will further enhance the tournament’s reputation as a key event prior to the US Open through the new performance-enhanced stadium, allowing fans to see WTA players performing at their very best in conditions consistent with those that the players will experience at the final Grand Slam of the year in New York.”