Great Canadian boosts programming with Live Nation

North American gaming group Great Canadian Entertainment has announced an exclusive partnership with Live Nation to bring leading music and comedy acts to its venues across Canada.

Great Canadian, which operates 25 properties in Canada, including casinos and race tracks, has named Live Nation Canada as its exclusive booking agent, and the two companies will jointly promote the programming.

Among Great Canadian’s properties is the under-construction 5,000-capacity The Theatre at Great Canadian Casino Resort Toronto, which will open at the new $1bn Great Canadian Casino Resort Toronto later this year.

“We are thrilled to be partnering with Live Nation Canada, the premier live entertainment promoter in the world,” said Gavin Whiteley, chief marketing officer at Great Canadian. “This partnership will bring some of the biggest and most exciting artists to our exceptional venues, providing guests with unforgettable experiences they will cherish for years to come.”

The partners claim this strategic alliance is one of the first of its kind in Canada. The deal will also cover the new The Arena at Pickering Casino Resort, River Rock Casino Resort, Hard Rock Casino Vancouver, Molson Canadian Centre at Casino New Brunswick and The Schooner Showroom at Casino Nova Scotia.