Arts & Culture

SeatGeek expands partnership with UK’s Quaytickets

Featured Image: Rachel Miller, director of audiences, sales and marketing at The Lowry

SeatGeek has expanded its partnership with Quaytickets after four years of powering the UK-based primary ticket agency’s technology. 

Quaytickets, which is based at Salford Quays venue The Lowry, has also become the official reseller of SeatGeek technology to the arts and cultural sector in the UK. Additionally, Quaytickets has recently onboarded four new clients, including the University of Birmingham, South Lanarkshire Council and The Brindley Theatre.

Rachel Miller (pictured), director of audiences, sales and marketing at The Lowry, said: “Four years ago, we launched our partnership with SeatGeek in the hopes of bringing best-in-class technology to our venue, The Lowry. We also wanted to share that technology with our Quaytickets clients to maximise ticket sales and audience insights and deliver an industry-leading customer journey.

“Today, we’ve accomplished that and so much more. We’ve delivered exceptional results and look forward to launching our new service packages into the arts and cultural sector event ticketing market, offering a Software-as-a-Service solution right through to fully managed agency agreements. We can’t wait for this next chapter of our journey as we leverage Quaytickets’ unique position in the market as both a venue operator and ticketing services supplier.”

From 2019, Quaytickets’ own clients could benefit from SeatGeek technology and the latest UK offerings, allowing them to directly list and sell tickets through distribution partners such as London Theatre Direct and Ingresso. The partnership has also seen a direct integration with Society of London Theatre tokens.

“From day one, our partners at Quaytickets and The Lowry have remained passionate, driven and curious – working in lockstep with us to solve the question of how ticketing can be better for fans and those working behind the curtain,” said Peter Joyce, managing director of EMEA at SeatGeek. “We could not be more excited to continue working with Quaytickets and its clients to elevate the ticketing experience through our innovative back-end technology for the UK’s most culturally significant institutions.”

As part of the extended deal, Quaytickets’ clients will have access to SeatGeek’s Unify, which will allow them to sell tickets across all platforms. Users will be able to manage data on tickets and memberships to deliver personalised experiences for guests, benefit from centralised and comprehensive reports and query builders to power marketing and revenue optimisation.