Uber said exclusive ticket offers, VIP access and sneak peeks backstage at AEG-backed All Points East will be among the benefits available to members. Uber One presents All Points East, which takes place over 10 days in Victoria Park, East London, will return for its sixth edition in August 2024.
The partnership will also leverage Uber One’s focus on transport and food, currently being promoted in TV ads featuring Hollywood actor Robert De Niro.
Uber said the partnership will unlock Uber Eats’ food and beverage partners to elevate the festival experience. Uber will also look to support arrival and departure travel options, with designated Uber pick-up points.
Matthew Price, general manager UK, Ireland and Northern Europe at Uber Eats, said “Uber One lets members save money on Uber and Uber Eats, with it already being enjoyed by over one million people in the UK. This new partnership will allow us to ingrain Uber One into cultural activities we know our members love.”
All Points East comprises one festival weekend, four days of free entry and community activities known as ‘In the Neighbourhood’ and finally three standalone headline shows in their APE Presents series. The 2023 festival was headlined by Stormzy and The Strokes.
Uber’s membership programme launched in 2022 and offers £0 delivery fees and discounted rides alongside exclusive perks and benefits.