The deal’s aim is to amplify retail ownership of Vivid Seats’ stock, while offering exclusive perks and rewards through the Stockperks platform. Shareholders that use the Stockperks app will be entitled to exclusive perks based on their shareholding levels.
“We are excited to continue building our retail investor base through this partnership with Stockperks,” said Lawrence Fey, chief financial officer of Vivid Seats.
“At Vivid Seats, we already reward loyal fans through our industry leading rewards program. With this partnership, we are excited to reward loyal retail shareholders so they can ‘Experience it Live’ as both shareholders and fans.”
As part of the collaboration, the initial perks will include a 20% discount code for event tickets in the Vivid Seats app, as well as 2,000 Vivid Seats Game Center tokens to play games in order to win free event tickets.
Agnies Watson, president and co-founder of Stockperks, added: “Vivid Seats has been a trailblazer in connecting fans to live events, and we are thrilled to welcome them to the Stockperks community.
“By leveraging our platform, Vivid Seats will be able to extend its reach and deepen its connection with retail investors, offering them exciting perks and rewards that resonate with their love for live events. This partnership exemplifies our commitment to transforming how companies connect with their retail investor base.”