UK to benefit from ticketing tech
Our weekly tech round-up from the world of ticketing and associated industries…
accesso Technology Group has launched its accesso ShoWare software as a service ticketing suite in the UK market.
It already serves more than 600 venues globally and its said to enhance the guest experience and drive revenue for venue operators.
“Bringing ShoWare to the UK market has always been part of our strategic vision. We are excited to offer our proven ticketing solution to our valued partners in the UK, further solidifying our position as a premier technology provider in the industry,” said accesso chief executive Steve Brown.
The software allows for online and mobile ticket sales, groups sales, white label capability, and dynamic pricing.
White Sox looking for home run with renewed partnership
The Chicago White Sox has extended its partnership with integrated payments and commerce technology group Shift4.
As a result, Shift4 will power payments for ticketing transactions through its integration with Ticketmaster.
In addition to ticket sales, Shift4 will also power the White Sox’s retail and parking concessions at Guaranteed Rate Field.
“With Shift4 simplifying all online payments at the ballpark, we’re ensuring a seamless experience for our fans from the moment they purchase their tickets to while enjoying concessions, retail and White Sox souvenirs at Guaranteed Rate Field,” said George McDoniel, White Sox senior director of corporate partnerships and sales.
Subscription-based ticketing marketplace coming to Atlanta
Subscription-based marketplace LivePass is being launched in the Georgia state capital, with new subscribers being offered access to their first event for free.
LivePass Atlanta offers subscribers tickets to Atlanta Falcons, Atlanta United FC, and Atlanta Gladiators games in addition to MLB, NBA, NBAA, concerts, comedy, and theatre performances.
Customers pay a monthly fee in exchange for points that can be put towards tickets.
“I think LivePass will offer great value for fans that enjoy an array of live entertainment in and around the Atlanta area,” said senior vice-president of AMB Sports and Entertainment Don Rovak.
“Members will have access to events they may not have in the past, which allows fans to attend events they care about most. As a venue, we are eager to have new guests enjoy events at Mercedes Benz Stadium.”
Ticketbud rolls out new feature
Event ticketing platform Ticketbud has launched its products and merchandise feature which enables event organisers to boost their revenue streams by selling items such as t-shirts, bags, and programmes in addition to event tickets.
The key elements of the feature are said to be the opportunity to upsell, a customisable product inventory, and “smooth event day collection”.
“Our commitment to enhancing the event ticketing experience while maximizing revenue for organizers is evident in our latest feature. It integrates merchandise sales seamlessly into the ticketing process, while also ensuring a smooth event day collection utilizing the Ticketbud platform,” said Ticketbud chief executive Kayhan Ahmadi.