Mergers & Acquisitions

Piletilevi acquires Polish leaders Kicket and Biletomat

Estonian ticketing company Piletilevi Group is expanding its presence in Poland after acquiring a majority stake in both Kicket and Biletomat.

The merger with its existing Polish operator GoOut Poland creates the second largest ticket sales company in the market. Piletilevi Group said the deal makes it the largest player in Central Europe, brokering tickets worth nearly €320m per year.

Piletilevi Group now owns a 77% stake in the companies being purchased, which will increase to 83.8% by 2026.

Sven Nuutmann, co-owner and CEO of Piletilevi Group, said: “The largest investment in Piletilevi Group’s history will give the opportunity for the merged company in Poland to become the market leader in the near future. We now face the task of effectively connecting the companies that are being purchased and our existing company GoOut Poland, so that the best functionalities of Piletilevi Group and the new partners reach all our customers as quickly as possible.

“A ticketing system that has uniform standards and is connected across countries will significantly improve international cultural exchange.”

Piletilevi’s expansion across the region

Piletilevi started expanding vigorously in Central Europe in summer 2023, when it first bought a majority stake in one of the largest ticketing companies in Romania, Bilete, and then also in the Czech market leader GoOut. It operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland.

Piletilevi is owned by entrepreneur Nuutmann’s investment company, EastCom Capital, and BaltCap, the region’s largest private equity investor.

Maciej Wartacz, Kicket’s chief executive, said: “It was always ours and Biletomat’s mutual intention to merge and consolidate the industry in Poland. Thanks to Piletilevi Group and BaltCap private equity fund, we can finally make it happen and become the second largest ticketing company in Poland, a market worth more than €1bn in tickets sold per year.”