Technology

Marché du Film – Festival de Cannes introduces updated ticketing protocol

Featured Image: Jannis Lucas on Unsplash

Marché du Film - Festival de Cannes, or the Cannes film festival market in English, is set to deploy a new plan to ensure smooth sailing for guests booking tickets to festival screenings in 2024.

Organisers are expecting a record number of attendees for the event’s latest edition. The Cannes film market is the largest in the world and is the commercial platform of the Cannes Film Festival. 

According to a report from Screen Daily, initiatives will include an improved algorithm, cracking down on no-shows and bolstering options for market badge-only catch-up screenings to prioritise professionals. 

Executive director of the Marché du Film Guillaume Esmiol told the outlet that the Cannes Film Festival and Marché had been working together for months to ensure more tickets were circulating. 

The report added that the electronic ticketing system was due to open today (Friday). Reservations open up to four days ahead of screenings and stay open until up to one hour before screenings at the Lumiere Theatre. This is where films In Competition and official selection gala screenings are held. 

Tickets are only available for accredited market or festival participants. There is an exception for certain ‘non-professional’ tickets, which are made available for programmes such as the festival’s ‘3 Days in Cannes’ programme and the Cannes Cinephiles programme. 

A market badge will cost €499 (£429/$537) or €429 for early-bird buyers, which represents around 40% of total badges sold. There is also a price tag of €600 for late badges purchased onsite.

If tickets for a screening are not booked or are cancelled, they are redistributed within the electronic ticketing system. Esmiol told Screen Daily that around 80,000 tickets are redistributed during the festival.

The 77th edition of the Cannes Film Festival will take place May 14 to 25.