Preston North End brings in Ticketmaster as new partner

Featured Image: Emilio Garcia on Unsplash

English Championship football club Preston North End has selected Ticketmaster as its new ticketing partner ahead of the 2024-25 season. 

Ticketmaster will provide the club with a new, flexible ticketing system. Preston also revealed that there will be a provision for accessible tickets to be purchased online, which the club has been unable to offer previously.

Supporters will be able to ‘self-serve’ online should they choose to, with options for seat exchanges and ticket upgrades now available through the new platform as well as in-person at the ticket office.

Fans will also have the option of using Apple Pay when purchasing tickets online.

Season tickets have been placed on sale today (Monday), which also coincides with the beginning of the early bird pricing period. Fans can purchase season ticket cards online, over the phone or in-person via the club’s ticket office.

Fans have been asked by the club to activate their existing accounts for buying tickets online.

“We’re delighted to be partnering with Ticketmaster Sport who will be providing our new ticketing platform going forward,” said Preston North End’s finance director Kevin Abbott.

“With enhancements to the online buying journey for supporters and a more flexible operating platform, we’re looking forward to working with Ticketmaster Sport to provide an improved all round supporter experience.”