Mergers & Acquisitions

Sphere Entertainment Co fully acquires 3D audio technology provider Holoplot

Featured Image: The Sphere lit up in Las Vegas

Sphere Entertainment Co has acquired the remaining shares it did not previously own of Holoplot, a provider of 3D audio technology. 

The company first invested in Holoplot in 2018 to develop Sphere Immersive Sound, powered by Holoplot, which was key for the live audio experience when the Sphere venue opened in Las Vegas in September last year.

Sphere Immersive Sound was first introduced in 2022 at the Beacon Theatre in New York, which is operated by Madison Square Garden Entertainment Corp. and part of the MSG family of companies along with Sphere Entertainment.

Holoplot will remain based in Berlin and operate as a wholly owned subsidiary of Sphere Entertainment. Its proprietary technology focuses on sound control and intelligence to deliver high quality audio.

By enabling precise and digital control of sound propagation and localisation, the resulting audio is highly targeted, consistent, and immersive, providing audience members with an outstanding listening experience.

“Holoplot is at the forefront of audio innovation, and their custom-designed technology has already transformed what is possible for concert-grade sound. This acquisition reflects our company’s commitment to staying on the cutting edge of immersive experiences as we explore growth opportunities for both Sphere and Holoplot,” said David Dibble, chief executive of MSG Ventures and Paul Westbury, executive vice-president of development and construction, in a joint statement.

Roman Sick, CEO and co-founder of Holoplot, added: “We have worked alongside the Sphere team for many years in developing our technology, and together we have forever changed the live sound experience.

“As a result of this transaction, Holoplot can accelerate its mission to bring its technologies to more applications and markets, and continue to push audio innovation to new bounds.”

The transaction for the remaining shares has already closed.