Meta error causes thousands of Humanitix events to be wiped from Facebook, Instagram

Humanitix events have returned to Facebook and Instagram after the social media giants erroneously suppressed the Australian ticketing platform’s content.

Meta, the group which owns both Facebook and Instagram, has admitted that a technical issue was the cause of thousands of Humanitix events, posts, comments, advertising content and other activities being taken down. The outage was identified on Thursday morning, with Humanitix and Meta working to resolve matters in the hours since.

As of Friday, any new events, posts or comments containing Humanitix material are now shareable without issue once more. However, Meta’s engineering team is still in the process of restoring previous content on their platforms such as events, posts, and comments as a result of their technical issue that incorrectly removed Humanitix content.

The Sydney-headquartered platform is working with Meta to speed up the reinstatement of specific affected events — with organisers asked to flag the affected event with the ticketing company to escalate its reinstatement.

‘Challenging 24 hours’ for Humanitix

Humanitix told that it is too early to determine the financial impact of the incident on the platform and its events.

“We are awaiting an update from Meta as to what caused the technical issue on their end,” Humanitix added.

“It has been a very challenging 24 hours, throughout this period we’ve had lots of our community and event hosts reach out with messages of love, support, and understanding as we continue to do everything in our power to resolve the issues.”

Humanitix is a not-for-profit organisation, notable for operating an event ticketing platform to raise funds for education projects. Humanitix directs 100% of profits from booking fees to a range of education programs and operates in the US, UK, Canada, Australia and New Zealand.

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