Green Bay Packers launch new marketplace travel platform

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The Green Bay Packers National Football League (NFL) team has unveiled a new way for fans to plan trips to home and away matches with its platform, Packers Travel.

Operated by BookSeats, the marketplace offers specialised accommodation options, custom flights, and game ticket packages.

It is aimed to help fans around the world build and book inclusive travel packages with exclusive discounted rates.

The options are claimed to be fully customisable to each supporter and when customers choose to bundle two or more services together, they unlock exclusive discounted rates up to 30%.

“We’re looking forward to offering our fans unique and customisable experiences with Packers Travel, a BookSeats experience,” said Craig Benzel, vice-president of sales and business development for the Packers.

“From traveling around the country to cheer on the team on the road to celebrating Packers games at historic Lambeau Field, we know our fans enjoy making lifelong memories in conjunction with football season. We’re excited to provide this innovative way for fans to plan trips to see the Packers wherever they take the field.”

The Packers Travel platform was unveiled following the release of the team’s schedule for the upcoming campaign.

Following three pre-season games, the Packers will begin 2024-2025 at home at Lambeau Field against the Indianapolis Colts on September 15.

“We are honoured and excited to have been chosen as the fan travel technology partner of the Green Bay Packers, bringing ‘Packers Travel’ to Packers fans globally,” said Joseph DeMarinis, founder and chief executive of BookSeats.

“At BookSeats, we are dedicated to enhancing fan engagement, streamlining convenience, and deepening the connection between fans and their favourite team. We are thrilled to be trusted and selected for this endeavour alongside one of the most iconic sports brands in the world.”

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