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Sports

Seat Unique becomes hospitality provider for Davis Cup fixtures

Seat Unique has renewed its partnership with the Lawn Tennis Association (LTA), becoming the official hospitality provider for Davis Cup fixtures at Manchester’s AO Arena later this year.

The news builds on Seat Unique’s existing partnership with the LTA, the national governing body of tennis in Britain.

Taking place from September 10-15, the AO Arena will host the four nations competing in Group D of the Davis Cup Finals group stage: Great Britain, Canada, Finland and Argentina. The top two teams will qualify for the final eight knock-out tournament in Malaga in November.

Fans will be able to purchase hospitality offerings through the premium experience provider at any time through any device.

“Seat Unique is excited to partner once again with the LTA as the official hospitality provider for the 2024 Davis Cup,” said Robin Sherry, chief executive and founder of Seat Unique.

“Our commitment to delivering unparalleled experiences and increasing accessibility to tennis hospitality remains stronger than ever. We’re thrilled to offer fans an unforgettable matchday experience, filled with excitement, luxury and opportunities to watch legends of the sport from the best seats in the house.”

Earlier this month, it was announced that Britain’s largest racing group, Arena Racing Company, had signed up Seat Unique to become its official online premium ticket and hospitality partner.

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