Arts & Culture

Scotland publishes new long-term national events strategy

Glasgow’s OVO Hydro arena

Image by James Glen from Pixabay

Scotland has launched its refreshed national events strategy designed to provide strategic focus for all involved in the planning, securing, and delivery of events across the country.

Scotland’s National Events Strategy 2024-2035 aims to provide a strategic focus for all those involved in events of all sizes in Scotland. Key strategic focus areas include inclusive and responsible events, investment and support, and measuring, monitoring and reporting impact.

The strategy refresh has been shaped by the Scottish Government and Visit Scotland’s Events Directorate and Scotland’s Events Industry Advisory Group (EIAG). Local authorities, COSLA, trade unions and those who responded to the consultation process also played their part.

Paul Bush, director of events at VisitScotland, said: “Events are ideally placed to continue to deliver tangible results against a range of national priorities.

“They serve as catalyst for innovation, bring people together, and span a range of socio-economic impacts that propel society forward.”

Scotland’s progress since 2008

Scotland first developed a national strategic approach to events in 2008. Stakeholders believe that since then the nation has established a global reputation for excellence in events delivery. The strategy has also supported a strong and dynamic events industry.

An extensive consultation was undertaken across 2023 to shape the latest strategy. This involved an online consultation, a programme of industry engagement workshops delivered in partnership with local authorities across the country and a series of online webinars with additional stakeholder groups.

More than 300 organisations and individuals engaged, and their responses informed the strategy’s key themes and priorities.

UK Culture Secretary Angus Robertson said: “The launch of our refreshed national events strategy marks a significant milestone for Scotland’s events sector. This strategy is a testament to our collaborative efforts and shared ambition, designed to build on our achievements and to address the challenges ahead.

“With a focus on inclusive and responsible events, investment and support, and a dynamic portfolio approach, we’re committed to developing a sustainable events industry that contributes to Scotland’s economy.

“The new strategy will ensure Scotland remains a global leader in the events industry.”