Finance

Croatia’s Entrio secures strategic investment

Featured Image: Denis Sabolović, Berislav Marszalek, Sonja Trajanovski Marszalek, Slaven Kordić, Nikola Kličko. Photo by Domagoj Kunić.

Featured Image: Denis Sabolović, Berislav Marszalek, Sonja Trajanovski Marszalek, Slaven Kordić, Nikola Kličko. Photo by Domagoj Kunić.

Croatian ticket-seller Entrio has secured a strategic investment worth over €9m (£7.6m/$9.6m) from Invera Equity Partners.

Founded in 2011, Entrio now operates across three markets including Croatia, Slovenia, and Bosnia and Herzegovina. 

In 2023, the Zagreb-headquartered business sold more than one million tickets for over 3,000 events. The sales equated to €16m, a record result for the company. 

“Collaboration with Invera Equity Partners will result in significant growth for the Entrio platform across all business segments, strengthening our position in existing markets and opening new international ones,” said Entrio’s founder and chief executive Berislav Marszalek. 

“We will use the investment to develop new products and services focused on increasing sales results for our event organisers, as well as providing a personalised offer of relevant events for event participants.”

Marszalek continued: “We will focus on the segment of major concerts, but also on sports, theatre, conferences, museums, and attractions. For us and Invera EP, alongside strong growth, it is a priority to maintain and continue developing the excellent organisational culture within the Entrio team that we have built over the past 13 years.”

Invera’s funding marks the fourth major investment – and most significant – for Entrio since its inception 13 years ago. 

Denis Sabolović, investment manager at Invera Equity Partners, added: “Invera EP will invest in Entrio through a strong recapitalisation and support the company in further growth and development, while the operational leadership, with full confidence, remains under the existing management: Berislav Marszalek and Sonja Trajanovski Marszalek. 

“This is the fourth investment for Invera EP, alongside the Museum of Illusions, Marles, and Kompare. Entrio shares a common factor with the rest of our portfolio as a strong B2C brand with exceptional potential for scaling, which is one of our areas of expertise. Our experience in scaling such concepts has already brought excellent results in our existing investments; we expect the same outcome with Entrio.”