Industry News

AEG Presents enters into partnership with Tim Henshaw and Free Lunch

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AEG Presents has formed a strategic partnership with Tim Hinshaw and his creative studio Free Lunch.

As part of the collaboration, Hinshaw will focus on securing and marketing hip-hop, R&B and gospel tours for AEG’s global touring division.

The deal came after the conclusion of “The Pop Out – Ken & Friend” concert at the Kia Forum in Los Angeles, which was presented by Free Lunch. The concert was a one-off event from rapper Kendrick Lamar.

“I’m honoured that this chapter started with Kendrick’s ‘The Pop Out—Ken & Friends,’ an iconic moment for LA and Hip-Hop,” said Hinshaw.

“Partnering with AEG is a natural next step for Free Lunch. I have been very fortunate in my career to play a role in delivering some of the most unforgettable live music experiences for the culture and look forward to continuing that success with Rich and the whole AEG team moving forward.”

Free Lunch is a creative shop that is focused on bridging the gap between culture and business in the US.

Prior to launching Free Lunch, Hinshaw spent five years at Amazon as the head of hip-hop and R&B.

“Tim’s connection to Hip-Hop and R&B, whether it’s the music, the artists, or the culture, is unmatched,” said AEG Presents president of global touring Rich Schaefer.

“I am excited to bring someone of Tim’s stature on to help our team expand in an area we’ve already had so much success in. His spirit and energy will be a great addition to the Touring team, and we look forward to learning from him as we help build our business together.”

Before working with Amazon, Hinshaw created the urban music division at Fender Guitars and worked in music marketing for Vans.