Business

Instanticket to rebrand as Vivaticket in Spain following acquisition

Featured Image: Hanny Naibaho on Unsplash

Spanish operator Instanticket will start operating in Spain as Vivaticket, after being acquired last year by the international group. 

Instanticket began its journey with Banco Sabadell, when the financial institution inherited the platform – previously called Servicam – after it acquired CAM. Years later, it outsourced its management to Impronta Soluciones, the platform’s software technology provider, and Instanticket would eventually become an affiliate company.

Last year, the international ticketing group Vivaticket, present in 52 countries, announced the acquisition of Impronta Soluciones and all its affiliated companies. These include Servicios de Ticketing Instanticket S.L.U, Pay Freely España SL (Paga Como Quieras or PCQ), Iniciativas Iberoamericanas S.l. and Impronta México.

Vivaticket said: “Instanticket has become the Italian company’s benchmark in Spain for the ticketing sale of any kind of events and shows and expands its international scope as part of the Vivaticket group.”

This rebranding comes with a new image and a new sales platform, www.vivaticket.es, which will continue providing customers with a seamless, unforgettable and secure experience in the purchase of their tickets.

The appeal of Vivaticket

Speaking at the time of the deal being agreed, Alejandro Santiago, co-founder and CEO of Impronta Soluciones, said: “Vivaticket’s customer-oriented software solutions and impressive and entrepreneurial management team made it the ideal partner to accelerate the growth of Impronta. As we look to scale our solutions globally, Vivaticket’s experience and management team was the perfect choice for us for this new phase.”

Vivaticket S.p.A. is a worldwide leader in integrated ticketing software solutions. Founded in 1999, it sells 850 million tickets per year. It has experience in the entertainment, culture, sports and leisure sector. Some of its clients include Warner Bros. Abu Dhabi, the Louvre Museum and AC Milan.