The initiative is being supported by British band Coldplay, Warner Music Group, Live Nation and Hope Solutions.
Made up of more than 50 members, the advisory committee will include specialised experts in live music and the events industry, as well as academia. Members were selected based on their individual areas of expertise across areas such as venue management, tour management and production, artist relations, and sustainability.
Following the study, a report will be published with practical solutions to help reduce the environmental impact of live music events at every level, from pubs and clubs to stadiums.
The aim is to develop a comprehensive assessment of the relationship between live music and climate change; identify key areas where the industry and concert-goers can make tangible improvements to reduce emissions and drive planet-positive outcomes; and provide a detailed analysis of the latest developments in technology and practices that members can utilise.
“With the participation of the advisory committee and contributions of data from various sources, we are well on our way to producing a significant contribution to knowledge that can support meaningful actions to address climate change,” added Professor John E. Fernandez, director of MIT Environmental Solutions Initiative.
Advisory committee members include Adam Hatton, founder and managing director of Global Motion; Arlene Moon, co-manager of Coldplay; Ciaran Flaherty, tour director of global touring at Live Nation; Kristen Fulmer, head of sustainability of Oak View Group, and director of its GOAL (Green Operations & Advanced Leadership); and many more.