England Netball extends Secutix ticketing technology contract

Featured Image: Flynn Duggan

England Netball has renewed its deal with Secutix as part of a multi-year contract extension, remaining the body’s ticketing technology partner.

The deal with England Netball commenced in 2019 with the aim of enhancing fan experience and innovation within the sport. 

As part of the extended collaboration, mobile digital tickets powered by Secutix’s TixnGo mobile ticketing platform will be implemented for all major events, including England’s home international fixtures and the Netball Super League (NSL) centralised games. 

The new ticketing system will aid the management of increased demand as the sport continues its upward trajectory, demonstrated by the recent NSL Grand Final between Loughborough Lightning and Manchester Thunder which saw the highest ever ticket sales of almost 9,000. 

Fans will be able to transfer tickets and access events using a new England Netball ticketing app, which is set to launch later this year. Ticket purchasers will be able to store and download their tickets within the app for the first time, with the ability share tickets with a group and the option to receive push notifications. 

“I’m thrilled that this new partnership will bring an improved mobile digital ticketing to our fans,” commented Mark Foster, England Netball chief commercial officer. 

“As we continue to grow the sport and engage with our audience, having a reliable and trusted ticketing partner is crucial in order to offer an outstanding fan experience.

“We’ve had a great working relationship with Secutix, and I’m delighted we are continuing our partnership. Their support has been a huge benefit in terms of introducing innovations to improve fan engagement and it will also make it easier for netball clubs to purchase group bookings and share tickets with their members. This is great news for netball fans.”

Secutix has a busy summer schedule, working with sporting events across the UK and further afield including cricket’s The Hundred, Lawn Tennis Association (LTA) events, the recent Men’s T20 World Cup in the US and Caribbean, and the British Formula One Grand Prix at Silverstone. 

“We’re proud to continue to support England Netball’s ambitions to grow its fanbase,” added Secutix UK and Ireland managing director David Hornby. 

“The new system will debut with the upcoming season, allowing fans to enjoy a more convenient and secure way to purchase, manage, and access tickets for all England Netball events. We look forward to a successful partnership and are excited to play a role in the digital transformation of their ticketing operations.”

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