First Direct Arena switches to AXS

AXS has become the new ticketing partner for Leeds’ 14,000-capacity First Direct Arena, one of England's biggest indoor venues.

The venue said the switch to AXS will mark a significant step towards enhancing ticketing experiences for all customers. AXS will streamline the ticket-buying process for customers, offering a user-friendly platform designed to make purchasing tickets easier and smoother.

The announcement follows AXS signing ticket partnerships with three other venues in the north of the UK – York Barbican, Connexin Live Hull and Whitley Bay Playhouse – and follows a new partnership between AXS and ASM Global, the company which operates the Leeds arena.

Martin McInulty, general manager at Leeds First Direct Arena, said: “We’re very excited to be working with AXS as our new ticketing partner. This collaboration will not only benefit our audience greatly, but also strengthens the cultural landscape of Leeds, ensuring that world-class entertainment continues to thrive in our city.

“AXS’s easy-to-use platform will make buying tickets a breeze for our fans, so we look forward to partnering with them on the exciting calendar of events we have coming up.”

Safe and secure access via AXS

In addition to enhancing the ticketing process, AXS said it is committed to ensuring safe and secure access to events for both customers and venues. Their comprehensive approach includes robust measures to prevent fraud and their AXS Mobile ID digital entry system. Alongside this is AXS Official Resale, which gives fans the best opportunity to access 100 per cent valid tickets safely and simply – all in one place – for a fair price.

First Direct Arena has worked with Ticketmaster in the past.

Chris Lipscomb, managing director for AXS UK, said: “This announcement not only reflects our long-standing commitment to provide the best consumer ticketing experiences, but also allows us to continue revolutionising the ticketing industry alongside powerhouse ASM Global.

“With a history of delivering top-level shows and incredible new talent, we’re excited to help bring even more special moments to these venues across the UK.”

AXS also works with major UK event venues such as The O2, BST Hyde Park and Dreamland Margate.

It also recently sealed a long-term partnership with NEC Group covering two of the UK’s largest live event venues – West Midlands-based Resorts World Arena and Utilita Arena Birmingham.

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