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A music festival is reportedly set to launch in Las Vegas during the city’s staging of the Formula 1 Grand Prix later this year, to encourage tourists and guests to visit other areas and businesses.
According to reports, the inaugural Neon City Festival will be held from November 22-24 – almost mirroring the F1 race dates of November 21-23.
It is said that the festival is being backed by the downtown casinos that were hit hard financially by the staging of last year’s F1 race. The festival will also be free to attend.
Rather than pitting itself against the Las Vegas Formula 1 Grand Prix, the festival will be marketed as an addition to a sparkling weekend of entertainment, to help drive business to other areas downtown.
A report from Vital Vegas at Casino(.org) added that ideas for the event were shared during an agenda for the Las Vegas Convention and Visitors Authority (LCVA).
The agenda said: “The inaugural Neon City Festival will take place over the 2024 Formula 1 Las Vegas Grand Prix weekend, November 22-24, 2024, to drive incremental visitation to Downtown Las Vegas. The Neon City Festival will include programming across Fremont Street Experience, Downtown Las Vegas Events Center, and the surrounding downtown area.
“The Neon City Festival will incorporate an eclectic mix of A-list musical talent, local vendors, art installations and exhibits, and a variety of food and beverage outlets from famed Las Vegas venues. The Neon City Festival will be free and open to the public of all ages.”
Additionally, the LCVA this week approved a $1m (£771,000/€918,000) sponsorship package for the Neon City Festival, naming the casinos involved and its ambitions to attract major musical headliners.
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