Hull FC links up with Seat Unique

Rugby league club Hull FC has brought in Seat Unique to power its hospitality and premium ticket sales. 

Fans will benefit from a revamped hospitality booking process, and will be able to secure VIP hospitality experiences for matches at the 25,400-capacity MKM Stadium. Bookings for the club’s Circle Restaurant and Executive Boxes will be available through the new service.

The club’s Circle Restaurant offers supporters a luxury game day experience with a five-course meal, VIP seating in the West Stand, live entertainment, exclusive interviews with players and club legends, Man of the Match presentations, competitions and a stadium tour.

Additionally, the MKM Stadium’s Executive Boxes will allow fans to entertain friends, family, colleagues or clients in a private setting, before watching the game from prime seats.

“We are delighted to partner with Seat Unique to provide supporters with a new, improved and refreshed booking experience for our match day hospitality options at the MKM Stadium,” said Hull FC’s Commercial Director, Nick Derbyshire.

“We are constantly working to improve and develop the club’s hospitality offering to give our corporate audience the best possible experience with us at the MKM Stadium, and teaming up with Seat Unique gives us the opportunity to make our booking process as simple and as seamless as possible for our customers.”

He added: “Seat Unique works with some of the biggest organisations and clubs across both UK and international sport and entertainment, and we’re delighted to join their ever-expanding list of clients going forward.”

The venues and sporting organisations alluded to by Derbyshire include the likes of Wembley Stadium and Co-op Live, as well as Premier League and LaLiga football clubs.

Hull FC is also not the only English rugby league side to work with Seat Unique, with the company also boasting partnerships with the likes of Leeds Rhinos, St Helens, Wigan Warriors and Warrington Wolves.

“Hull FC is a club with a rich heritage of success and a devoted community of supporters,” said Robin Sherry, founder and chief executive of Seat Unique.

“We are privileged to be selected as their official hospitality sales and premium ticket partner and eagerly anticipate collaborating closely with the club to introduce new audiences to their premium facilities. Our innovative technology will revolutionise how Hull FC supporters access and enjoy premium hospitality experiences, ensuring a seamless and memorable matchday experience for all fans.”