The governing body hopes to streamline its ticketing operations and better communicate with fans and sponsors.
“We are excited to partner with Football Victoria to help them unlock greater value from their audience, reduce costs, and improve communications with fans and sponsors through the integrated CRM,” said Intix head of commercial Skye Larson.
“We also align closely with Football Victoria’s inclusive vision, as we also strive to provide a product and service that is functional, accessible and of a high quality for sports and events of all levels.”
The Home of the Matildas is a 3,000-capacity venue in Melbourne and serves as the main base for the Australia women’s national football team.
It also hosts Melbourne Victory matches in the A-League Women.
“We are thrilled to join forces with INTIX,” said executive manager of commercial at Football Victoria.
“Their state-of-the-art ticketing and CRM solutions will optimise our operations and elevate our engagement with fans and sponsors.
“This collaboration signifies an exciting new chapter for Football Victoria.
“As the Home of the Matildas begins to stage bigger events, this partnership importantly professionalises the experience of getting to the seat and helps Football Victoria manage big crowds a lot easier.”