Ticketmaster said the extended agreement with Tātaki Auckland Unlimited – which both divisions come under – solidifies its position as the preferred ticketing service provider for one of New Zealand’s most prominent performing arts and live entertainment organisations.
Under the new multi-year agreement, Ticketmaster will have exclusive ticketing rights for live performances and entertainment events at the 25,000-cap Go Media Stadium and the 22,000-cap North Harbour Stadium. In addition, Ticketmaster has been appointed to the panel of ticketing agents for the 30,000-cap Western Springs Stadium.
Auckland Live, which operates The Civic, the Aotea Centre and the Auckland Town Hall, has been a partner of Ticketmaster for over a decade.
“We are incredibly proud to be continuing our long-term partnership with Tātaki Auckland Unlimited and are excited by the opportunity that extending this partnership presents to both our organisations,” said Anjelica Devoe, Ticketmaster New Zealand’s managing director.
“Together, our shared vision of enhancing the live event experience, combined with our commitment to providing world-class ticketing services and solutions, will continue to ensure that fans enjoy a seamless and memorable event experience at Auckland Live and Auckland Stadiums’ iconic venues for years to come.”
Justine White, Tātaki Auckland Unlimited chief operating officer, said: “With Ticketmaster as a partner, Tātaki Auckland Unlimited is well-placed to provide innovative fan solutions and respond with agility to the ever-changing market and audience trends in event ticketing.”