Ticketmaster, which launched in South Africa in 2022, has vowed to further support the rapidly growing live events market across the continent through the deal.
Under the leadership of managing director James Tagg, Quicket will continue to operate as a standalone business unit from Cape Town, South Africa. It also has operations in Nigeria, Uganda, Kenya, Zambia and Botswana.
Mark Yovich, Ticketmaster’s president, said: “Africa is home to some of the most passionate fans in the world who we have the privilege of connecting to the events they love, simply and securely. Our commitment to delivering top-tier tools for promoters, venues, and artists is unwavering.
“Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve. Together, we are igniting a new era of unparalleled growth for African entertainment.”
Quicket’s regional expertise
Ticketmaster already serves festivals, sports, music, theatre and venue clients in South Africa. The partnership with Quicket, known for its self-service platform and event organiser tools, will offer solutions for events of all sizes, from small clubs to large festivals and stadiums.
The partners said the acquisition will allow more African venues, artists, and promoters to benefit from Quicket’s regional expertise and Ticketmaster’s global reach and service. It will also enable the expansion of digital technologies, like secure encrypted mobile tickets, across the continent.
Quicket’s Tagg said: “The passion for live entertainment is at the heart of African culture. Over the past 13 years, we’ve empowered event creators across the continent to deliver exceptional experiences through our ticketing platform. Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike.”
Earlier this month, Quicket appointed a new product manager in the form of Ashlea Stander.