Image: AlUla Development Company
Live Nation Arabia is set to manage operations of an entertainment venue Maraya, which is located in AlUla, an oasis city in Saudi Arabia.
Maraya hosts concerts, cultural performances, exhibitions, conferences and more, and is a Guinness World Record holder for being the largest mirrored building in the world.
The deal with entertainment giant Live Nation was struck by AlUla Development Company, a Public Investment Fund (PIF) company that was established to support the development of the city.
With a seated capacity of 500, the multipurpose venue is equipped with a state-of-the-art theatre, versatile meeting rooms and expansive indoor and outdoor spaces that cater to a wide array of events.
“We are excited to partner with Live Nation Arabia to unlock the full potential of Maraya as a hub for world-class entertainment and cultural experiences,” said Fabien Toscano, chief executive of AlUla Development Company.
“This collaboration signifies our commitment to showcasing and celebrating AlUla’s natural beauty and rich heritage to the world. Maraya’s top-tier audio-visual facilities – combined with Live Nation Arabia’s international operational expertise, from planning to execution – set the stage for unparalleled experiences and new standards for entertainment in the heart of AlUla.”
President of Live Nation Arabia James Craven added: “We are thrilled to partner with AlUla Development Company to elevate Maraya into a world-class entertainment destination.
“This collaboration signifies a fusion of tradition and innovation, promising unforgettable experiences for audiences and artists alike in a venue that uniquely mirrors the rich cultural heritage and natural beauty of AlUla.”
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