Featured Images: Mark Surridge
Ed Sheeran welcomed more than 81,000 fans across his concert dates in Kaunas, Lithuania last week.
The British singer performed two consecutive gigs at the newly renovated Dariaus and Gireno stadium. The figure also marks a new ticket sales record for a Baltic state for an international artist. The shows were promoted by AEG Presents, FKP Scorpio and L Tips Agency.
“Ed’s year in 2024 has been full of record breaking shows not just in the Middle East and Asia, but now in the Baltics,” said Simon Jones, senior vice president of international touring at AEG Presents.
“The shows in Lithuania this past weekend were a fantastic return to the region, and he continues on into Eastern Europe and the Balkans doing some of the biggest shows these countries have ever seen. It never ceases to amaze me.”
With the Dariaus and Gireno stadium hosting its first international shows since its revamp, Zalgiris group head of events department Mantas Vedrickas hoped it would attract further artists to both Kaunas and Lithuania.
Additionally, Kaunas city director of municipal administration Tadas Metelionis hailed the economic impact of hosting a major concert series.
“Not only were the concerts the biggest commercial event in Kaunas’ history, but they also attracted thousands of foreign concert-goers from neighbouring countries, according to preliminary estimates. The concerts’ overall impact on the city’s economy is estimated to be around €14m (£12m/$15m). The positive feedback from participants gives us confidence in hosting even more events in the future,” explained Metelionis.
Chief executive of local co-promoter L Tips Agency Gints Putniņš added: “We are happy and grateful for Ed Sheeran’s loyalty because we have already promoted all six of his shows in the Baltics together. It was a big challenge to promote the first shows of this level in the new Kaunas stadium, but with such a great local team and partners like FKP Scorpio, AEG and the city of Kaunas, nothing is impossible.”
Share this