Featured Image: Ben Mendoza and Ashit Kukian
Beatchain, the technology team behind a new A&R (artists and repertoire) tool to accelerate artist growth and discovery, has partnered with Radio City India, one of the country’s largest media companies to empower artists.
The partnership will see the technology platform and app, which is outwardly branded as ‘Muzartdisco’, will enable independent Indian artists to release and promote their music.
Beatchain’s white label technology powers digital ‘arenas’ that can be owned and customised by music companies and labels, catering to artists across genres and territories. The arenas offer a comprehensive suite of tools for distributing, promoting and monetising music, while allowing artists to retain their full rights. Additionally, users will receive data insights into the performance of their music through a personal dashboard.
Labels will be able to offer career-changing opportunities that artists can compete for such as studio sessions, mentoring, collaborations with established artists, writers and producers, and photoshoots.
Beatchain’s partnership with Radio City India will aim to combine technology with expertise in Indian indie music, catering for Indian independent artists on a major scale.
“Technology has revolutionised the music industry, democratising and globalising access to music for consumers and creating incredible opportunities for artists,” said Ben Mendoza, chief executive at Beatchain.
“But the sheer volume of music now available is making music discovery and cut-through more difficult. Our platform enables A&R teams and labels to identify real talent – those already demonstrating the qualities needed for a thriving music career – and can connect artists directly with industry tastemakers.
“Our new partnership with Radio City India, one of the country’s most prestigious media brands, marks our biggest deal yet. By combining our technology with their extensive reach and passion for Indian independent music, together we can offer Indian artists unparalleled opportunities to launch and sustain a career in music.”
Ashit Kukian, Radio City India CEO, added: “We are on a mission to captivate and connect with audiences worldwide and this partnership will be yet another stepping stone in that direction. Muzartdisco, India’s first one-stop platform for independent artists, will provide 360-degree opportunities to sustain artistic careers as well as avenues to release, promote and track their growth.
“Radio City has the right mix of communication and marketing tools to enhance the presence of artists on Muzartdisco. This can be leveraged through cross pollination with Radio City’s other internal intellectual properties like SMINCO, Happydemic, JioTV+ amongst others.
“This strategic alliance will ensure that, by using the latest technologies, we establish a strong foundation for a centre stage where all Indian artists can showcase their talents, get noticed and capture hearts globally.”
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