Ticket resale marketplace Tixel has entered into a partnership with concert and festival promoter Kilimanjaro Live as it looks to expand its UK footprint.
The collaboration will see the use of data-driven solutions and aims to tackle challenges faced by promoters and to ensure fans have access to affordable and secure tickets.
“We are thrilled to announce Tixel as our partner on a number of KMJ shows,” said head of partnerships at KMJ Entertainment Elliot Brough.
“This collaboration marks our first steps towards offering safe ticket resale for fans who can’t attend and ensuring that live music enthusiasts are not exploited by touts.
“Partnering with Tixel not only provides us with valuable data but also opens up opportunities to develop unique strategies for our future events.
“By teaming up with Tixel across Kew The Music, Belladrum Tartan Heart and our UK Live series of events, we are excited to offer a secure resale platform for our fans and for the journey ahead.”
Through the partnership, Tixel claims to be helping promoters avoid over-saturation and price inflation.
The collaboration also aims to create straightforward and trusted purchasing experiences for fans.
“We’ve admired the work of Kilimanjaro Live for years, they’re industry leaders and absolutely top of their game in the live entertainment sphere,” said Tixel’s head of UK and Europe Matt Kaplan.
“So it’s massively exciting for us to be partnering with them, starting this summer, on a phenomenal portfolio of shows.
“As a team, we’re incredibly passionate about the UK market where there’s such a broad and diverse range of live events through the summer months and beyond – and that diversity shines through in Kilimanjaro’s calendar of shows.
“It goes without saying, we are delighted to be collaborating with them to bring added value to ticketing strategy, and a secure and trusted place for fans to resell tickets.”
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