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Chelsea Football Club has made Fever a new principal partner which will result in the company’s logo appearing on the sleeves of the men’s, women’s and academy team’s kits from this season onwards.
Full details of the partnership are set to be unveiled next month at an event at Stamford Bridge, but the collaboration is said to be centred around enhancing the fan experience.
“We are delighted to welcome Fever to the club as Principal Partner,” said Chelsea’s chief revenue officer Casper Stylsvig.
“As a company they have been hugely innovative in the live entertainment industry, helping their users to access events and experiences in a new way. Their service level is first-class, and we know they will help people discover not only Chelsea but also London as a city as well, in a unique and immersive way.”
Fever is a live entertainment discovery platform and offers ticketing technology solutions.
It offers multiple payment solutions, both national and international, as well as 24/7 customer service.
“Fever is thrilled to partner with Chelsea FC as we further our mission to elevate the fan experience for the world’s leading brands through innovative technology,” said Fever’s senior vice-president of global business development Mariano Otero.
“This partnership will equip one of the world’s top football clubs with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team.”
Earlier this month, Fever also collaborated with FC Barcelona as the club’s official ticketing technology partner for the next five seasons.
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