Featured Image: Diego Sulivan on Unsplash
The UK Government has announced that a consultation on secondary ticket sales will be launched in the autumn, opting to share the news in a pun-filled video.
With Taylor Swift currently performing at London’s Wembley Stadium until tomorrow night (Tuesday), the Secretary of State for Business and Trade, Jonathan Reynolds, featured in a video with Swift-related puns and plans to tackle ticket touts.
Reynolds confirmed plans to introduce consumer protections on ticket resales to prevent people from being ripped off.
It’s not just sky-high resale prices that are also affecting live music fans. Earlier this year, Lloyds Bank estimated that Swifties had lost an estimated £1m ($1.3m/€1.2m) in scams while attempting to secure tickets to the artist’s Eras Tour.
With Taylor in town, there’s no better time to begin taking swift action on ticket touts 👀 pic.twitter.com/YVe8KanC4p
— Department for Business and Trade (@biztradegovuk) August 16, 2024
Prior to being elected as Prime Minister, Labour leader Sir Keir Starmer vowed to cap resale prices of sport and music tickets, while also regulating resale platforms.
The Labour Party also pledged to introduce new consumer protections on ticket resale in its election manifesto.
While details of the consultation have not yet been published, Reynolds said it would include proposals for protections to safeguard consumers, businesses, artists and sportspeople.
“We’re launching a consultation in the autumn to find the best ways to tackle these problems. Working together with the Department for Culture, Media and Sport, we’re going to put a stop to ticket touting,” Reynolds said in the video.
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