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A new survey from global studio network Pirate has found that 44% of festival-goers are attending fewer festivals in 2024.
The report is based on a sample of 1,700 British music fans and states that, while people are not going to as many festivals, the demand remains strong.
A total of 47% of respondents still purchased tickets for at least two festivals this year, with 10% attending four or more.
However, 27% of people who enjoyed festivals in the past are opting out this year.
Pirate claims that this is “likely due to skyrocketing ticket prices… with significant increases seen across the board”.
“There’s a strong culture among musicians and music fans to support the acts, promoters, and venues they love, whether by buying tickets, merchandise, or records,” said Pirate chief executive David Borrie.
“However, with ticket prices being what they are, the scene can’t sustain the festival circuit on its own.
“Government support is now essential.”
In terms of spending limits, nearly half of respondents said they would not pay more than £200 ($260/€235) for a festival ticket, while 31% set their maximum at £199.
As ticket prices rise, loyalty is becoming increasingly important as 29% of festival-goers said they are sticking to their favourite events instead of trying new experiences.
This trend makes it difficult for newer festivals to sell tickets.
This has resulted in 56 festivals that have already cancelled their 2024 events or are shutting down entirely.
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