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Rugby League Commercial has partnered with Simon Data and Iterable in the hopes of unlocking data driven insights and personalised communications.
RL Commercial was established in 2022 to secure the commercial future of rugby league in England.
The collaboration with Simon Data and Iterable was facilitated by global sports and culture agency IMG, and is expected to enable RL Commercial to engage fans across a broad range of use cases to create stronger connections.
“Through our partnership with IMG we are constantly striving to innovate and find new ways to connect with our fans,” said RL Commercial managing director Rhodri Jones.
“Working with Simon Data to leverage data-driven insights and Iterable to power marketing automation we can deliver a truly personalised experience that caters to the unique needs and interests of every single fan.
“This partnership marks a significant step forward for RL Commercial and points to exciting developments in the rugby league fan experience. By leveraging real-time customer data for personalisation, we will foster deeper connections with our fans, drive loyalty, and deliver the exceptional and immersive experience every sports fan deserves.”
There are four main benefits said to come with the collaboration, including tailored communications; richer fan engagement; boosted ticket sales and merchandise; and optimised marketing strategies.
“In today’s fast-paced digital era, it’s crucial that marketing teams and brands continuously innovate and invest in the customer – and fan – experience,” said co-founder and chief executive of Iterable Andrew Boni.
“We’re thrilled to empower RL Commercial to level-up their fan engagement efforts to deliver personalised, dynamic communications that resonate with fans throughout their journey with rugby league.
“This partnership represents an exciting step forward for all brands in sports marketing; together, we can set a new standard for how sports organisations connect with their supporters and transform the fan experience.”
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